The PlayWilder story traces back to the founder’s early days when they first discovered their love for woodworking under the guidance of their grandfather. A simple coffee table project with a vibrant touch of Hunter Green paint was the starting point of a lifelong fascination with creating beautiful and functional objects. This early spark would later ignite a remarkable journey.
Fast forward to a storage unit in Nashville, Tennessee, where, at the age of 21, the founder was crafting a photo booth with a jigsaw. Little did they know that this endeavor would lead to a decade-long adventure, taking their photo booths to countless concerts around the world, bringing joy and entertainment to thousands.
But life’s journey is never linear, and the call to create something new and meaningful became irresistible. This call was amplified with the arrival of Sullivan Wilder, the founder’s son. Inspired by the desire to provide toys that not only captivate a child’s imagination but also nurture essential skills and cognitive development, the founder delved into research on childhood brain development. Armed with newfound knowledge and the tools needed to transform ideas into reality, PlayWilder was born.
PlayWilder isn’t just another toy brand; it’s a mission-driven endeavor. Their goal is clear: to offer exquisitely crafted toys at affordable prices, designed to enrich a child’s life through creative play. Each PlayWilder product is a testament to the founder’s unwavering commitment to quality and dedication to providing families with tools that stimulate learning and growth.
PlayWilder’s story is a testament to the idea that entrepreneurship knows no bounds. It’s a celebration of craftsmanship, creativity, and the enduring joy of play. When you choose PlayWilder, you’re not just choosing a product; you’re supporting a dream, a vision, and a commitment to making childhood magical.